Frommer’s to Contribute Content to New Woman’s Day Online Travel Guide
By Mike Taylor on Jun 21, 2010 11:20 AM
womansday06212010.pngWoman’s Day, the magazine devoted to domestic pursuits, is teaming up with Frommer’s Unlimited, the trade segment of Frommer’s, to launch a new travel-focuses vertical on WomansDay.com.
Frommer’s will contribute money-saving travel tips and advice on vacation planning in a new section of the Woman’s Day website called TravelWell.
“It is a one-stop shop and a great resource for the “CEO of the Household,” the woman, to get the most information on locations, tips and packages that are available for family travel on a budget,” said Carlos Lamadrid, senior vice president and chief brand officer of Woman’s Day Brand Group.
Press release after the jump.
New York — June 21, 2010 — Frommer’s Unlimited, the B2B business of Frommer’s, and a branded imprint of Wiley, announced today its partnership with the fourth largest magazine in America, Woman’s Day, to create a customized, travel-focused online lifestyle environment — TRAVELWELL — and provide WomansDay.com users with a service-oriented, personalized guide to all things travel.
Frommer’s will provide customized expert and unique content for TRAVELWELL, which will be a new featured channel on the WomansDay.com website. With the click of a button, Woman’s Day readers will have access to countless articles on how they can save on travel and learn useful tips maximizing the fun on that upcoming family vacation.
“We’re very excited to provide Frommer’s expert travel knowledge to the Woman’s Day audience, as women predominantly manage the travel planning process for their families,” says Craig Schickler, Director of E-Business Development at Wiley. “TRAVELWELL will offer inspirational ideas and practical advice to empower users to create memorable travel experiences.”
“With the summer season now here, this is the ideal time for people to begin researching their family vacation options, so the combination of the Woman’s Day audience and Frommer’s travel expertise makes perfect sense,” says Carlos Lamadrid, SVP and Chief Brand Officer of Woman’s Day Brand Group. “It is a one-stop shop and a great resource for the “CEO of the Household,” the woman, to get the most information on locations, tips and packages that are available for family travel on a budget.”